Arabian Centres Co. (Cenomi Centers) announces the signing of a strategic partnership within the Kingdom of Saudi Arabia with Westfield (Unibail-Rodamco-Westfield)
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| Announcement Detail | Arabian Centres Company (“Cenomi Centers” or “the Company”) announces the signing of a strategic partnership within the Kingdom of Saudi Arabia with Unibail-Rodamco-Westfield (“URW”) on 06-11-1446 corresponding to 04-05-2025. Under the terms of a 10-year partnership – with the option to extend for an additional 10 years – Cenomi Centers will obtain the exclusive licensing rights to the Westfield brand in KSA from URW. Key benefits include: • Brand license: Cenomi Centers gains exclusive rights to use the “Westfield” name in KSA. • Rollout: Eight malls to be rebranded, starting with Jawharat Riyadh, Jawharat Jeddah, and Nakheel Mall Dammam. • Benefits: Broader customer base, access to global retail brands, and world-class shopping experiences. • Vision 2030: Supports tourism, quality of life, and sustainability goals. • Business impact: Boosts Cenomi’s financials via leasing, digital media, and operational efficiencies. |
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